Organisers of the famous road race, which will take place on Saturday 19th May, announced a giant-themed Race Week, in line with the Northern Ireland Tourist Board’s ‘giant’ year for international events.
North West 200 champions John McGuinness, Conor Cummins, Ian Hutchinson, Steve Mercer, Denver Robb, Kirk Jamieson and Alastair Seeley were just some of the riders in attendance at the launch as Technical Director Mervyn Whyte MBE revealed new practice and race formats and announced that Relentless energy drink is once again overall title sponsor of the event.
The Tourism Minister underlined the importance of the Relentless International North West 200 and the contribution it made to tourism in Northern Ireland. “With each passing year the NW200 has grown in stature and standing, becoming world renowned as a must-see event in the sporting calendar. The introduction of improved spectator facilities, an additional day’s racing and a wider range of activities during the festival week not only raises the bar for this event but contributes to a better and more memorable experience for visitors.
“With so many outstanding celebrations and commemorations, this is a pivotal year for tourism in Northern Ireland and the NW200 will contribute to an amazing portfolio of events on offer. Key tourism events, such as the NW200, have been recognised as having an important role to play in contributing to the economy with the ability to deliver a competitive advantage for Northern Ireland.
“Events like the NW200 simply would not happen without the commitment and dedication of the organisers, backroom staff and sponsors. They are often unsung heroes and I would like to pay tribute to all involved for the time and effort they have put in over the years to make the tournament what it is today.”
Speaking at the launch on behalf of Relentless Energy Drink, Maire Campbell said: “Relentless Energy Drink is relentless in its passion to support the NW200 and we are proud to be title sponsor and partner of Ireland’s most prestigious road racing competition for the third consecutive year. The North West 200 attracts the highest calibre of sporting personalities, increases tourism and boosts the local economy, increasing Northern Ireland’s international profile and exposure. On behalf of the Relentless brand we would like to wish the organisers every best wish for an outstanding event in 2012 and we hope that the fans have a fantastic time at the most exhilarating event of the year”.
Mervyn Whyte thanked Relentless for their support and said, “Without the financial backing of Relentless, the NITB, Coleraine Borough Council, BBC and our other sponsors, it would be impossible to run the North West 200. We are delighted that Relentless Energy Drink is our title sponsor and the brand effectively reflects the high-energy, high-speed ethos of the North West 200. We are grateful to Maire Campbell and her team for their ongoing support.”
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